Digital universe turning inspiration into sales
From 1 to 28 shops
STOFF & STIL was founded in 1980 starting with just one single shop in Herning. But the company grew fast and today it counts 28 shops in Denmark, Sweden, Norway and Germany. Also mail order sales and later online sales led to further growth and expansions. Online sales are now a primary element in STOFF & STIL’s long-term, strategic objectives.
The aim of the new webshop is to provide our online customers with the best possible shopping experience. We achieve this by meeting them visually with an exquisite and inviting design, ensuring that they have optimal user-friendliness in the form of an intuitive and simple navigation on the site and not least by giving them plenty of inspiration, advice and guidance, e.g. in the form of our new feature STOF & STIL Moodboard which functions as the customers' own inspiration pin-up board.
Josephine Hagger
E-commerce Manager, Stof & Stil
The customer needs to be inspired
Moodboard - the creative space
STOF & STIL Kit
STOFF & STIL Kit is another feature placed under the menu item “Inspiration” which is developed for the purpose of inspiring and making it easy for the customers. Here the customers can find total kits for various projects, e.g. felted Easter eggs or confirmation dresses containing sewing patterns, all the products needed as well as a picture of the finished result. It is also possible for the customer to choose between the different variants of the products in order to create her own unique design. Afterwards, the customer can place all the products directly in the basket or share her design on Facebook or Pinterest.
